The AutoConvert Style Guide

The guide should be used by designers, developers and advertisers to ensure consistency between all aspects of the AutoConvert brand.

The AutoConvert Logo

Master Brand Logo

AutoConvert Logo White BG AutoConvert Logo Blue BG

Logo Grey Variation

Only to be used when is not an option on a white background

AutoConvert Grey Logo White BG

Co-Branding

Any co-branding should have the same prominence as the co-branded logo

Auto Convert Sandhurst Asscoiates

Do's and Don'ts

DO NOT encroach on the safe area - the area should be the weight and width of o in 'Auto'

DO NOT change the colours of the logo from the logo's provided

Correct AutoConvert Logo Wrong AutoConvert Logo

Favicon

AuotConvert Favicon AutoConvert Tile AutoConvert Favicon Grey

Referring to AutoConvert in text

DO refer to AutoConvert as one word

DO NOT separate AutoConvert to Auto Convert

Correct AutoConvert Text Wrong AutoConvert Text

The AutoConvert Colours

Colour Palettes

When creating AutoConvert content please do not stray from the provided palette, unless otherwise approved by our creative team.

Primary

317BBA Astral 49, 123, 186
5996C6 Steel Blue 89, 150, 198
FFFFFF White 255, 255, 255

Secondary

024982 Congress Blue 2, 73, 130
CCDAE5 Botticelli 204, 218, 229
000000 Black 0, 0, 0
FFF3E2 Peach Cream 255, 243, 226
F7A738 Sea Buckthorn 247, 167, 56

CTA

619ED0 Danube 97, 158, 208

The AutoConvert Typography

Fonts and font usage

Title/Header Font

Jura

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Jura Light
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Jura Book
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Jura Medium
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Jura DemiBold

Body/Copy Font

Lato

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Light/ Italic
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Regular
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Medium Italic
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Lato Bold Italic

Body/Copy Font - Alternative - for Email

Arial

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Arial Regular
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Arial Italic
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Arial Bold
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(,.;:?!$&*) Arial Bold Italic